SEO & IMPROVEMENTS / GUIDED PRACTICE

Compare performance before and after

Evaluate a change with comparable measurements and clear limits.

Written by Ray / SETLYUpdated 1 October 2026

THE RESULT YOU'RE WORKING TOWARD

Done means it works.

The comparison uses consistent definitions and shows both the measured change and its uncertainty.

Practice project: One published service page

01 / GET READY

Before you start.

Platform / editor
Your website editor and Google Search Console
Access & plan
Permission to edit the selected site. Search Console lessons require authorized property access. Indexing and ranking changes are not guaranteed.
Starting point
Complete the previous lesson or use an equivalent prepared demo project.

Keep a note of the exact account, project and version you use. Work with demo data and record the expected result before making changes. Never place passwords, verification codes or private customer records in your evidence.

02 / LEARN THE TOOL

Open the official walkthrough.

Use the publisher's instructions and available screenshots to locate the current controls. Then return here for the SETLY exercise and its result checks. These links open on the publisher's website.

Source credit belongs to the named publisher. These are external references, not SETLY recordings or a claim of affiliation. Screen names and plan availability can change.

03 / PUT IT INTO PRACTICE

Your task, step by step.

Use one labelled demo record or project so you can find your work again. Finish each action before continuing; if the screen differs, consult the matching official source rather than guessing.

  1. 01

    Step 1

    Define the outcome before editing, such as successful contact clicks or a page-loading measure. Record a baseline and measurement conditions.

  2. 02

    Step 2

    Document the exact change and publication date. Avoid combining many unrelated changes if you need to understand their effects.

  3. 03

    Step 3

    Collect a comparable follow-up period or repeated controlled measurements. Note seasonality, traffic mix and tracking changes.

  4. 04

    Step 4

    Report the observation, sample size and limitations. Do not describe correlation as proof that one edit caused more revenue.

04 / GET UNSTUCK

If something goes wrong.

Start with the likely cause

If tracking changed between periods, reconcile the measurement first; incomparable totals cannot establish an improvement.

My screen is different from the guide

Check the product, editor, account role and selected project first. Open the credited official instructions for your version. Record the difference and pause any action whose effect you cannot verify.

The screen looks correct, but the result is missing

Inspect the saved record, published page or execution log that should prove the action. A preview, success message or draft is not always evidence that data was stored or a message was delivered. Retest with one unique demo value.

05 / PROVE THE RESULT

Check it before you call it done.

The comparison uses consistent definitions and shows both the measured change and its uncertainty.

Keep useful evidence

Record the test date, project/version, expected result, observed result and a non-sensitive screenshot or record reference. Mark anything you did not test as untested. Your checkmarks do not certify an untested result.

Download the editable verification checklist ↓

Guide status: original written practice exercise with credited external references. SETLY screen recording and independent learner reproduction are not yet complete.

KEEP BUILDING

Path reviewReview your completed project ↗